We collect your information in order to provide a better online experience, the legal basis being if we have legitimate interest and/or you have given us consent to use your data.
What details are used via legitimate interest and why:
Details Used | Details this includes | Legal Basis | Why we collect |
Contact details | Name, email address, phone number. | Legitimate Interest | To process orders, or to contact you about an order (current or previous order)
|
Order details | Shipping, billing and payment information | Legitimate Interest | To be able to process your order successfully |
Communication with us | Phone calls & emails | Legitimate Interest | To provide a better customer service experience |
Network information | IP address, browser, device information | Legitimate Interest | To provide a better online experience |
Information about your cookies | Browsing information | Legitimate Interest | To provide a better online experience |
Browsing behaviour | Pages you have visited and actions you have performed on our website | Legitimate Interest | To provide a better online experience |
Other Information | DOB | Legitimate Interest | To provide a better online experience |
Interactions with marketing communications | Email receipt, viewing, viewing time and if you clicked on a link in the email | Legitimate Interest | To provide a better online experience |
When you provide consent and what details are used:
When you provide consent | Details Used | Details this includes | Legal Basis |
When you sign up to an account with us, by agreeing to our terms and conditions
| Contact details | Name, email address, phone number, DOB, billing address and shipping address | Consent |
When you place an order with us, by agreeing to our conditions
| Contact Details
| Name, email address, phone number, DOB, billing address and shipping address
| Consent |
Order Details | Billing address, shipping address, billing information and other order information such as order number, product purchased | ||
When you subscribe to our newsletter, which gives us content to contact you | Contact Details
| Name, email address and DOB | Consent |
You can withdraw your consent at any time by contacting help@daewooelectricals.com
We use your information for the following reasons:
Your details can be shared with any of the following third-parties. We do this as we have a legitimate interest which allows us to fulfil orders, operate our website, or to help provide a better online experience.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Under GDPR regulations, you have the following rights when it comes to your data with us:
If you would like to excise any of these right in relation to the data we hold on you, please get in touch with us on help@daewooelectricals.com.
Cookies are text files which contain small amounts of data. When you visit a website, the cookies are transferred to your device (such as your computer or mobile). If you visit that website again, your device will check to see if it has a relevant cookie. If it does, your device will send the cookie back to the website. This means that the site will be able to recognise that you have visited before and can help tailor your experience.
We use cookies on our website to help provide a better online experience, for example it helps us to personalise and tailor your experience. We also use them to make improvements to our website, and to help make advertising more relevant to you.
You can disable cookies, which is usually done in the ‘Settings’ area of the browser. However please note that, by disabling cookies, some essential functions of our site will not work and your user experience will be affected.
